The Effects of Favorable and Friendly in Emotion of Product Design
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2012.06
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서지정보
ㆍ발행기관 : 한국감성과학회
ㆍ수록지정보 : 감성과학 / 15권 / 2호
ㆍ저자명 : Lin Zhang, Sung-Eun Hyoung, Jung-Pyo Hong
영어 초록
This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.
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