기업이미지에 대한 환경친화적 CI 비쥬얼 디자인의 효과
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2008.09
- 18페이지/ 어도비 PDF
- 가격 5,200원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국감성과학회
ㆍ수록지정보 : 감성과학 / 11권 / 3호
ㆍ저자명 : 나광진, 박혜상, 권민택
영어 초록
The purpose of this research was to identify the difference between expected and actual corporate image in the market and to verify the possibility of green-oriented corporate identity (CI) visual design as a useful method for communicating with consumers. In addition, this research suggests how green-oriented CI visual design can effectively convey corporate image to consumers. The methods of research used to achieve this aim were case studies and questionnaire surveys. In regard to the results, the difference between consumers'perceived favourable corporate image and companies' expectation about corporate image was found. Moreover, the results show that green-oriented visual identity (VI) design can improve corporate image. In turn, the gap between the expected and actual perception of corporate image can be decreased through green-oriented design. Based on these results, a method of effective development for green-oriented VI design is recommended.
참고 자료
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