A Comparative Case Study on Toyota and Hyundai Motor's Corporate Social Responsibilities Strategies in the European Market

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"A Comparative Case Study on Toyota and Hyundai Motor's Corporate Social Responsibilities Strategies in the European Market"에 대한 내용입니다.

목차

1. Introduction

2. Literature Review

3. Theory and Model
3.1 CSR Case Analysis Framework
3.2 Carroll's CSR Pyramid
3.3 Porter & Kramer's Responsive CSR and Strategic CSR model

4. Methodology

5. Data
5.1 The Case of Hyundai Motor's CSR in European Market
5.2 The Case of Toyota's CSR in European Market

6. Analysis

7. Conclusion

8. References

본문내용

-Abstract-
This paper will address a comparative case study on Toyota and Hyundai Motor’s CSR strategies in the European market. The purpose of this project is to answer for the research question, which is ‘Do philanthropic social contribution activities to the local community still influence its car sales?’ To make the audience to understand the answer for this question easier, all the data will be analyzed with the models that provided before the analysis starts. In order to provide reasonable analysis, professor Seo’s CSR Case Analysis Framework, Carroll’s CSR Pyramid, and Porter & Kramer’s Responsive CSR and Strategic CSR Model will be discussed and used. Basically, data analysis will follow Seo’s CSR case analysis framework with the three steps of research task.

1. Introduction
Honestly, I had no connection with the car or car industries before the summer vacation. However, I got an opportunity to have an internship in a car electric equipment company during the summer vacation.

참고 자료

Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. The Academy of Management Review, 4, 497–505. Retrieved from https://www.jstor.org/stable/257850
Carroll, A. B., & Buchholtz, A. K. (2009). Business Ethics and Technology. In Business & Society Ethics and Stakeholder Management (7th ed., pp. 349–390). SOUTH-WESTERN CENGAGE Learning.
Hyundai Motor Company. (2019). 2019 Sustainability Report (pp. 1–125). Seoul. Retrieved from https://www.hyundai.com/content/dam/hyundai/kr/ko/images/company-intro/sustain-manage/hmc-2019-sustainability-report-v3-en.pdf
Kim, M.-S. (2011). CSR 모형의 비교 (comparison on CSR models). 기업지배구조리뷰(Corporate Governance Review), 56, 63–77. Retrieved from http://www.cgs.or.kr/CGSDownload/eBook/REV/C201105005.pdf
Morningstar, Inc. (1970, June 29). Retrieved July 02, 2020, from https://www.morningstar.com/
Porter, M. E., & Kramer, M. R. (2006). Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 1–13. Retrieved from www.hbr.org
PTI. (2019). CSR spend tops Rs 50K-cr during FY15-18: Report. The Companies Act, 2013 Makes It Mandatory for Businesses with Rs 500 Crore in Annual Revenues to Set aside 2 Percent of Their Profit for Social Good or Affirmative Action.
Seo, M.-K. (2011, December 15). A Comparative Study on the CSR strategies of Toyota and Hyundai Motor in China. International Commerce and Information Review. Retrieved from http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE01882489
Shimizu, K. (Ed.). (2020). Financial Summary FY2020 (pp. 1-33, Rep. No. 7203). Toyota Motor Corporation. Retrieved June 17, 2020, from https://global.toyota/pages/global_toyota/ir/financial-results/2020_4q_summary_en.pdf.
Shin, C.-G. (2011). 현대차와 도요타차의 환경경영 비교 (comparison of environmental management between Hyundai Motor and Toyota) . 기업지배구조리뷰(Corporate Governance Review), 55, 48–63. Retrieved from http://www.cgs.or.kr/publish/review_view.jsp?pp=3&spyear=&skey=&svalue=&vsyear=2018&tn=55
Toyota Fund for Europe: more than just financial assistance. (2019, November 18). Retrieved May 17, 2020, from https://www.toyota-europe.com/world-of-toyota/feel/operations/fund-for-europe
Toyota Motor Corporation. (2019). Sustainability Data Book 2019 (pp. 1–120). Toyota. Retrieved from https://global.toyota/pages/global_toyota/sustainability/report/sdb/sdb19_en.pdf
Toyota Motor Corporation. (2019). Toyota’s Social Contribution Activities (pp. 17). Toyota. Retrieved from https://global.toyota/pages/global_toyota/sustainability/esg/social-contribution/citizenship_all.pdf
지역별 수출실적 (Export performance by region). (n.d.). Retrieved June 16, 2020, from https://www.hyundai.com/kr/ko/company-intro/ir-information/sales/sales-record/regional-export