한국 수도권 가구의 변화하는 쌀 가공식품 구매패턴: 2010 ~ 2014

서지정보

ㆍ발행기관 : 한국국제농업개발학회 ㆍ수록지정보 : 한국국제농업개발학회지 / 27권 / 5호
ㆍ저자명 : 윤순덕, 오세관, 박혜영, 우관식, 최인덕, 조용빈, 박성호, 정응기, 김욱한

목차

재료 및 방법
결 과
결론 및 시사점
적 요
ACKNOWLEDGMENTS
REFERENCES

한국어 초록

1. 우리나라 쌀 소비량은 지속적으로 감소하고 있으나 쌀 가 공식품의 매출은 꾸준히 증가하는 추세에 있다. 2. 이에 본 연구는 농촌진흥청 농식품 소비자 패널조사 자 료(703가구)를 이용하여 최근 5년간 쌀 가공식품 구매패턴의 변화를 파악하고자 하였다. 이를 위하여 쌀 가공식품을 밥류, 죽류, 면류, 떡류, 방류, 과자류, 주류, 음료류, 조미류, 가루류 10종류로 분류하고, 쌀 가공식품의 종류별, 월별, 구매장소별 구매가구 수, 구매금액, 구매빈도 등 전반적인 구매패턴의 변 화를 살펴보았다. 3. 향후 소비 증가가 예상되는 쌀 가공식품의 종류와 향후 요구되는 관련 연구과제를 제안하였다.

영어 초록

The objective of this study is to explore the changes of consumption patterns for processed rice food products during the last five years in Korea. For this purpose, panel data, collected periodically from a total of 703 households from 2010 to 2014 by Rural Development Administration, were used. Processed rice food products were grouped into 10 different categories such as Bob, Jook, Noodles, Cake, Bread, Snack, Alcohol, Drink, Seasoning, and Flour. The results were as follows: First, total annual purchase amount for processed rice foods per household was increased 1.32 times from 110,868 won in 2010 to 145,880 won in 2014. By 10 categories, their proportion based on the purchase amount in 2014, the highest kind of processed products was Cake, followed by Alcohol, Bob, Snack. Compared with 2010, Bread, Jook, and Seasoning were highly increased but Noodles and Drinks were reduced in 2014. Second, while monthly purchase amount for processed rice products was the highest in January, February, and October due to Korean feast, it was the lowest in summer season. Third, based on their proportion of total annual purchase amount, the biggest buying store was specialty store, followed by large discount supermarket, super supermarkets, and supermarket. Compared with 2010, specialty store, non-store, and department store were highly increased but temporary and traditional market were reduced. Based on these results, implications will be suggested.

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