ART OF INVENTION: MARKETING STRATEGIES FOR INDEPENDENT LUXURY WATCH BRANDS.
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2015.06
- 10페이지/ 어도비 PDF
- 가격 4,000원
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서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : GFMC Session1
ㆍ저자명 : Maria Bashutkina
영어 초록
Nearly 70% of the Swiss luxury watch market is represented by major groups, bringing together worldwide well-known brands. In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation.
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