VALIDATING DART MODEL WITH DATA FROM THE SURVEY OF POLISH MANUFACTURING AND SERVICE COMPANIES
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 18페이지/ 어도비 PDF
- 가격 5,200원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Jolanta Mazur, Piotr Zaborek
영어 초록
The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms’ co-creation practices.
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