CRM을 활용한 사이버 채권사이트 구축에 관한 연구

서지정보

ㆍ발행기관 : 대한안전경영과학회 ㆍ수록지정보 : 대한안전경영과학회지 / 4권 / 2호
ㆍ저자명 : 유태윤, 김영민

영어 초록

The marketing environment of recent security business has been changed as goods and service have been changed variously. Under this condition, the security corporations have been trying to have good relationship with customers and to have high gains as well. But the management of the customers in the bond marketing is not enough. Then, this paper suggests some methods to promote the CRM at bond brokerage in order to make profits in the security corporation. First, the customers will know the earning rate of the bond that they have and also they can analysis the difference selling the bond and keeping it until the due date. The developed bond management system analyzes customers' preference from questionaire which is responded by customers. It also can make customers actively sell and buy the bond through recommendations corresponding with customers' preference. Moreover, this paper suggests the video conference consulting system for close relationship with corporation and customers. We have tested this bond management system and we expect that this system activates the buying and selling of the bond that non-experts can easily invest bonds and the security corporations can increase profit.

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