해외시장의 진입 전략과 수출 드라이브를 위한 경제적 침투 유형(3편)

소개글

글로벌화되어 가는 경영환경에 있어서 국제 경영과 수출입 무역및 기업의 M & A 를 학술적으로 체계화하여 작성한 PPT로 분량이 많아 5편으로 나누어 게시합니다.

이시리즈는
국제경영의 개념과 의미(1편)
기업경영에서의 글로벌화의 의미(2편)
해외시장의 진입 전략과 유형(3편)
수출의 전략적 대안(4편)
해외직접 투자의 유형과 방법(5편)
- 해외직접투자 이론
- 독점적 우위 이론
- 과점적 경쟁이론
- 제품 수명주기이론
- 내부화 이론
- 절충이론
- M & A 관련이론

등 5개의 시리즈가 해피캠퍼스에 함께 있어 위의 제목을 검색하시면 쉽게 참고 하실수 있어 학위논문이나 레포트 발표에 좋습니다
가격은 분량과 내용에 따라 다소 다르게 책정되어 잇어 필요한 부분만 검색하여 활용하시면 됩니다.

목차

1. 해외시장 진입전략의 의의
2. 해외진출방법의 제 방법
3. 해외시장 진입방법의 결정요인
4. Internal Factors
5. External Factors
6. Rugman Simple Model
7. Hirsch Model
8. Root Model
9. 수출에 의한 해외진출

본문내용

1. 해외시장 진출여부의 결정 (Go or No Go?) - 국내시장의 규모와 성장성, 경쟁, 규제, 해외시장에서의 가능성 등 고려 2. 진출시장의 선택 (Country Selection) - 기회 : Market Potential - 위험 : 환경의 이질성 및 불안정성  시장의 매력도 평가 3. 진입방법의 결정 (Entry ModeDecision) - 수출 - 계약형태 (라이슨싱, 프랜차이징 등) - 해외직접투자 ▶ 한번 결정된 진입방법의 단기적 변경 곤란 ▶ 대규모 경영자원 투입 수반이 필요하며, 이러한 자원동원이 가능하여야 함 ▶ 잘못된 진입방법 선택은 시장진입 실패, 혹은 더 큰 이익기회의 상실로 이어질 수 있음 예) Disneyland의 일본 및 프랑스 진출

<중 략>

Pd : 본국에서의 생산비 Pf : 해외 시장국에서의 생산비 M : 수출마케팅 비용 (운송/보험/관세/커뮤니케이션 비용 등) K : 기술공개 및 유출과 관련된 비용(기술적 우위의 잠식 비용) F : 외국

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