Strategic Marketing Model

목차

1. The consumer
2. The competition
3. Your own company
4. The hospitality and tourist market
5. The constantly changing business environment

본문내용

Think of marketing as a four-sided structure, each corner of which represents the consumer, a tourist or hospitality company, competitors, and the tourism and hospitality marketplace as a whole. Surrounding this four-sided structure are the forces, trends and pressures that characterize the changes affecting business and market conditions.

Throughout the course, we will use the four-sided model to look at strategic marketing. In this workshop, you will learn how to analyze and affect your consumer, the competition, your own company, and the constantly changing business conditions.

참고 자료

없음