한양대학교 에리카캠퍼스 AD/PR과사회 퀴즈 족보
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- 2020.08.31
- 최종 저작일
- 2019.09
- 5페이지/ 어도비 PDF
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문제 1 (8점) When a celebrity endorses a product that he does not actually use, which persuasion ethics duty does that endorsement violate? Authenticity of the persuader
문제 2 (8점) According to BLANK1, we judge an action to be right or wrong based on the person's motives or reasons for doing it. Deontology
문제 3 (8점) According to BLANK1, public relations practitioners' main duty is to use any persuasive techniques that will help their clients win the competition for favorable public opinion.
문제 4 (8점) According to the TARES Test, which of the following should a persuader respect? (Choose all correct answers.)
The persuader's duty to promote his or her own selfinterest.
Other people's right to pursue their own goals rather than to be used as a tool for the persuader’s goals.
The autonomy of the person you are trying to influence.
The confidentiality of your client's private information.
The freedom of the persuadee to make a fully informed decision.
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