[경영, 마케팅,국제무역] The Competitive Advantage of Nations

소개글

1990년 마이클 포터의 국가경쟁력에 대한 다이아몬드 이론에 관한 하버드 교재를 요약한 것입니다.
국제 무역이나 글로벌 마케팅에서 다루어지는 내용입니다.

목차

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본문내용

The Competitive Advantage of Nations
How companies succeed in international markets
The diamond of national advantage
1.Factor Conditions.2. Demand Conditions.
3. Related abd Supporting Industries.
4. Firm Strategy, Structure, and Rivalry.
The Diamond as a System
The Role of Govemment
Focus on specialized factor creation.
Avoid intervening in factor and currency markets.
Enforce strict product, and environmental standards.
Sharply limit direct cooperation among industry rivals.
Promote goal that lead to sustanined investment.
Deregulate competition, Regulation
Europe strong domestic antitrust policies.
Create pressures for innovation.
Seek out the most capable competitors as motivators.
Improve the national diamond.
The Origins of the Italian Industry.
The Emerging Italian ATile Cluster
Sophisticated Home Demand
마이클 포터의 '국가 경쟁력의 개념의 강화방안'의 영문 요약본

참고 자료

Harvard Business Review March-April 1990