[마케팅 ] 세계적 통신사 VODAFONE 기업 분석

소개글

핀란드 MBA과정에서 팀리포트 입니다. vodafone에 대해서 여러각도로 business unit, stock price, value chain, fince force model 등 다양하게 분석해 놓았습니다

목차

Contents


FACTUAL OVERVIEW by Ricky Chen 1
BUSINESS DESCRIPTION 2
BUSINESS AND GEOGRAPHIC SEGMENT 3
Geographic strategy 3
China is the future market 3
Japan is the test market of 3G 3
STOCK PRICE EVALUATION 4
Ratio Comparison with Competitors by Benedict See Toh 5
INDUSTRY ANALYSIS by Richard Mueller 6
PORTER’S 5 COMPETITIVE FORCES MODEL APPLIED TO THE TELECOMMUNICATION INDUSTRY 6
Bargaining power of suppliers 6
Bargaining power of customers 6
Threat of substitutes 7
Threat of new entrants 8
Competitive Rivalry between existing partners 8
SWOT ANALYSIS FOR VODAFONE 9
Strengths 9
Weaknesses 9
Opportunities 9
Threats 9
COMPETITOR ANALYSIS by Benedict See Toh 10
EUROPE 10
ASIA PACIFIC 10
AMERICAS 11
MIDDLE EAST AND AFRICA 12
VODAFONE IN THE FACE OF STRONG GLOBAL COMPETITION 13
FIRM ANALYSIS by Ashley Chang 14
THEORETICAL UNDERPINNING: MICHAEL PORTER’S VALUE CHAIN ANALYSIS 14
FITTING THE PIECES TOGETHER: VODAFONE AND ITS PLAYERS IN THE VALUE CHAIN 15
Consumers 15
Corporate 16
THE FINAL PIECE OF THE JIGSAW 16
CONCLUSION by Guillaume Ruelle 18
COMPETITIVE ADVANTAGE 18
RECOMMENDATIONS by Timo Ilva 19
THE NEED FOR CONTINUED STRATEGIC POSITIONING AND DIFFERENTIATION 19
THE POTENTIAL OF 3G: MAKE OR BREAK? 19
INTERNAL RESTRUCTURING: FINANCIAL BURDEN OF VODAFONE’S COST STRUCTURE 20

본문내용

Porter’s 5 competitive forces model applied to the telecommunication industry

Porter has identified five competitive forces that shape every industry and every market. These driving forces determine the intensity of competition and hence the profitability and attractiveness of the telecom industry. The objective of Vodafone's corporate strategy should be to modify these competitive forces in a way that improves the position of the company by improving its competitive advantage compared to other market participants. Based on the information derived from the five forces analysis, management can decide how to influence or to exploit particular characteristics of their industry.

Points that speak for high/low bargaining power of the competitive force and therefore mean disadvantage/advantage for Vodafone are marked with -/+. First the typical parameters for the telecommunication industry are discussed and then followed with implications to Vodafone's competitive advantage and its sustainability. At the end of the discussion of each force an overall conclusion for the particular force is provided.

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