Marketing Plan - New Frozen Dessert for Blue Bell Creameries LP: Gelato (블루벨 아이스크림의 젤라또 마케팅 전략 보고서)
- 최초 등록일
- 2015.11.30
- 최종 저작일
- 2013.11
- 31페이지/
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- 가격 3,500원
소개글
미국 아이스크림업계 3위인 블루벨 크리머리의 신상품 출시 마케팅 전략 보고서입니다. 영문으로 작성되어 있습니다. 기존 상품 라인에 없는 '젤라또' 상품을 추가해야하는 이유와 필요성, 그리고 어떻게 마케팅 할 것인지에 대한 전략을 기술해놓은 리포트입니다. 보고서인 docx파일과 발표용인 ppt파일이 압축되어있습니다.
목차
1. The U.S. Ice Cream Market: Value
2. The U.S. Ice Cream Market: Segment
3. The U.S. Ice Cream Market: Channel
4. The U.S. Ice Cream Market: M/S
5. Blue Bell: Background
6. Blue Bell’s Current Market Penetration
7. Blue Bell: Distribution Truck 1
8. Blue Bell: Distribution Truck 2
9. Blue Bell: Ice Cream Machines
10. Competitors: Gelato in Richardson
11. Competitors: Ciao Bella
12. Competitors: TALeNTI
13. Competitors: Price
14. Competitors: TALeNTI Calorie Performance
15. Competitors: Ciao Bella Calorie Performance
16. Competitors: Blue Bell Calorie Performance
17. Consumer Analysis
18. SWOT Analysis
19. STP Strategies: Market Segments
20. 4P’s Strategies: Product
21. 4P’s Strategies: Price
22. 4P’s Strategies: Promotion
23. Q & A
본문내용
The US ice cream market is a firmly established industry with a consistent growth rate. The market generated total revenues of $10 billion in 2010, representing a compound annual growth rate of 1.7% for the period 2006-2010 (Exhibit 1). Market consumption volumes increased between 2006 and 2010, to reach a total of 3.6 billion liters in 2010 (Exhibit 2). In 2015, the United States ice cream market is forecast to have a value of approximately $10.9 billion, an increase of 8.1% since 2010. The compound annual growth rate of the market in the period 2010–15 is predicted to be 1.6%.
참고 자료
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Blue Bell inc New MKT strategy.docx
Blue Bell inc New MKT strategy.ppt
