코레일 KTX 위기관리(영어)
- 최초 등록일
- 2013.05.30
- 최종 저작일
- 2011.06
- 32페이지/ MS 파워포인트
- 가격 3,200원
소개글
<이슈및위기관리론>
코레일의 KTX탈선 위기관리대처 조사&평가 발표 PPT
목차
1. Background &Timeline
2. Objectives &Target
3. Crisis Response
4. Evaluation &Learning
본문내용
▶ Emphasis on error of employee and outsourcing employee
▶ Evade responsibility of corporate
▶ In second briefing
“국민을 안전하게 모셔야 할 책임을 다하지 못한 점에 대해서 송구스럽다”
▶ Apology through Pop-up in their homepage
▶ Compose checking team for all KTX
Derailment
▶ Make Derailment repair
▶“They are no accident”
▶ Deny the accident
Deny Strategies are more emphasize
than Rebuilding Strategies
Crisis Management Team
Technical Team
After crisis, move passenger to safety place
Figure out cause of derailment
▶ No sharing exact information internally
▶ No informing to consumer
Consumers have a lot of confusion.
- Refunding, Changing schedule
<중 략>
▶ Improve relationship with outsourcing and employee
▶ Make internal communication principle
▶ Develop Crisis manual
▶ Communication with stakeholders
Organization
Crisis Prevention
CEO
▶ Aware train crisis connected with extreme damage
▶ CEO always prepares for interview and speech
Enduring controversy
between employer and employee
Employee is important stakeholder
Must make good relationship with employee
참고 자료
없음