포스코,소비자행동론,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.05.30
- 최종 저작일
- 2012.05
- 25페이지/
MS 파워포인트
- 가격 3,000원
소개글
소비자행동론 ContentsThe pointConclusion Reasons for selectingIntroduce정 관 장?! 정 관 장 ?! Reasons for selectingIntroduce · Reasons for selecting · The Point · Conclusion AdvertisementEnvironmental marketingSocial contribution Changing CI from 포항제철 to PoscoChanging from national enterprise to private enterprisenegative image Success of develop to positive image ! 정 관 장?! 정 관 장 ?! POSCO IntroductionIntroduce · Reasons for selecting · The Point · Conclusion Type of industry : Steel industry Date of Foundation : 1968. 3.25Business ideologyContribute to human societyTo become a estabished company정 관 장?! 정 관 장 ?! 포항제철 is a Public EnterpriseThe image of a monopoly business under government protectionA good image of reliability and drable companyOn the one hand, there are negative images of 포항제철the company changed to a private company the company changed its name to POSCO in order to transformit the image of company
목차
Reasons for selecting
Introduce
The point
Conclusion
본문내용
Introduce · Reasons for selecting · The Point · Conclusion
Initiative Background
Of Image Marketing
The need of intimate image-building because of privatization
Internal-Oriented Company
=> Change the image to world-oriented company
Smokestack Industry → Complex Industry
=> The High-Tech Industry, Furthermore with IT Industry
-> Complex Industry
Key Industry→ Contribution Industry
=> Improve the group image to contribute the human happiness and
Environmental conservation.
uniformity → Diversity
=> Change the perception in pursuit of the Creativity and Autonomy
정 관 장?!
Change the CI from 포항제철 to POSCO
Initiative Background
Of Image Marketing
Introduce · Reasons for selecting · The Point · Conclusion
참고 자료
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