스타벅스 경영전략,마케팅사례,MIS전략분석(영문레포트)

소개글

스타벅스 경영전략,마케팅사례,MIS전략에 대해분석한 영문PPT발표자료입니다.

목차

I. Starbucks
1. Starbucks
2. Mission
3. Transition of Logo
4. History
5. SWOT Analysis

II. Management
1. 4P
2. 4P+People
3. Service Recovery
4. The 3rd Place
5. Ethics Management

III. Business Model　
1. Strategy Alliances
2. Starbucks Digital Network
3. Starbucks Mobile Payment

IV. Challenge

V. Proposal

VI. Conclusion

본문내용

Strength
A global coffee brand built on fine products and services.

Occupying the high market share of coffee shops.

Consistent store atmosphere and taste of coffee.

Weakness
Overcrowding the market of coffee shops.

Competitors’ releasing the lower-priced coffee.

Low barriers to entry.

Opportunity
Rapid growth of the espresso coffee market.

Expecting the high growth of specialty coffee market.

Increase in sales based on the effects of new products

Threat
Risk of changes in coffee prices.

Gradual increase in the number of competitors and alternatives.

Slow growth of the coffee shops market.

참고 자료

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