자신이 존경하는 기업의 CSR 사례에 대하여 서술하시오 -유한킴벌리- (영문)

소개글

서울 D대의 경영학원론 영어강의 시간에 Extra Credit으로 내준 과제물 중에 하나입니다.A+ 받은 자료이고, 교수님께서 정해주신 한글(A4 4장 미만), 영문(A4 3장 미만)의 문서 규격 제한 때문에 한글로 된 부분에서 중요 4가지 쟁점 (효율성, 적절성, 주주의 이익, 개선점)에 대하여 영문으로 작성, 요약했습니다.

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■ CSR Example: Yuhan-Kimberly
◎ Effective
● Representative CSR activities
1st, Contribute to community
- Performing CSR activities specialized by `KKG campaign` to conserve nature.
1. planting a tree
2. looking after forests
3. experiencing nature education
4. training experts over ecology of forest.
2nd, Perform CSR activities with industries to prevent the risk of business activities
1. looking after forests
2. preventing desertification in East-Asia
3. providing the education of the young to experience nature
4. operating `woori forest` on internet web site
5. advertizing the campaign for the environment
3rd, Connect with major and specific business
- Conducting campaign for health and hygiene to connect with characteristic of major products.
1. educating sex and menarche
2. managing hygiene in living
3. managing infection in hospital
4th, Create customers in the future: to make potential customers a favorable impression.
- Conducting campaign for fellowship o

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