SONY Playstation advertising campaign

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목차

PRODUCT 1
INTRODUCTION 2
ADVERTISING GOALS 3
BRAND MESSAGE 3
TARGET MARKET 4
SITUATIONAL ANALYSIS 5
SWOT ANALYSIS 6
MARKET RESEARCH 7
MEDIA STRATEGY 11
CREATIVE STRATEGY 12
MEDIA PLAN 12
EVALUATION METHODOLOGY 13
CONCLUSION 14
REFERENCE 15

본문내용

INTRODUCTION

Nowadays, electronic gadget has become an essential part of the entertainment for the youths. Most of the youths prefer to make fun on their own electronic gadget such as portable game players, mp3 and watching movies by laptops. In these activities, the youths are pretty much interested in electronic gadget and they are exposed variety of media such as a television, a radio and the internet.
The marketers may try to pursue buying their electronic gadget following latest models. Moreover, marketers can not ignore youths because they have significant discretionary income and they spend family money as well as influence their parents’ spending on both large and small household purchases. Also, they establish and affect fashion, lifestyle, and overall trends. As a result, this report is going to design advertising campaign based on youth as a target audience.

ADVERTISING GOALS
1. To inform Launching of the latest model
Provide the potential consumers more and necessary information about PSP-3000 advantages, let them know PSP-3000 by detailed introduction and recognize PSP-3000 exactly.

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