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아이폰에 대한 소개,제원,타사와의 비교 경쟁력, 스마트폰 시장에 대한 현황과 아이폰만이 가진 강점과 swot분석등을 정리한 영문레포트입니다. 참고하세요목차
1- INTRODUCTIONA. The Apple iPhone
B. Design
C. Features
D. Pricing and Specifications
E. Software Capabilities:
2- MARKET
A. Market Statistics:
B. Value proposition
C. Value Chain
D. Consumer Targets
E. Total Addressable Market
3- GROWTH AND COMPETITION
A. Barriers to Adoption of iPhone
B. Growth Potential
C. Pricing Policy
D. Distribution
E. Revenue model
F. Barriers to Entry
G. Supplier Power
H. Buyer Power
I. Threat of New Entrants
4- ATTRACTIVENESS
A. Substitutes
B. Complements
C. Lock-in
D. Network effects
E. Standards
5- SWOT ANALYSIS
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
본문내용
A. The Apple iPhoneNot since the introduction of the original Apple Macintosh has a product introduction been met with so much anticipation. The Apple iPhone is an elegantly designed information communicator forged from steel and silicon that runs pioneering software under Apple’s OS X in a Unix Kernel. The iPhone combines smart phone capabilities with a simple to use graphical interface projected on a large ‘multi-touch’ display. Apple has managed to create a Macintosh computer with mobile phone capabilities, bundled within an Internet enabled PDA and an iPod body.
B. Design
The iPhone’s functionality is accessed through its 3.5-inch touch screen display and one “home” button. Using only finger commands, a user can navigate seamlessly through iPhone’s features, conjuring up a keyboard when needed. At a resolution of over 25,000 pixels per inch, its picture quality for videos and photos is astounding. An ambient light sensor automatically adjusts the iPhone’s display brightness enhancing visibility and saving power. Audio is provided by a standard headphone jack, a built-in speaker or through Bluetooth (stereo) transmission.
C. Features
1. Smart Phone
iPhone touch technology allows users to make calls by simply pointing to a name or number in an address book or by dialing through a touch pad keyboard. Contacts are automatically updated with other linked networked devices and voicemail is accessible through an email type list selection. IPhone’s features include: conference calling, a speakerphone, text and multimedia messaging. The iPhone’s proximity sensor detects when a user lifts the device near the ear and immediately turns off the display to conserve power.
