Virtual Integration system_ DELL`s case

소개글

Introduce Dell’s success through the advanced virtual integration system
Explain the business value of integrating supply chain management and customer relationship management from the Dell’s case analysis.

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Introduce Dell’s success through the advanced virtual integration system.
Explain the business value of integrating supply chain management and customer relationship management from the Dell’s case analysis.
About Dell
Dell Inc. was established in 1984 by Michael Dell as the name
of PC`s Limited.
Now, CEO of Dell is Kevin Rollins and the headquarter is located in
. And they also have 6 factories in US and
Asia etc.
Dell is doing business to design, develop, manufacture, market,
sell, and support a wide range of computer systems.
Total revenue $ 61billions(2008)
About 14.8% world-wide market share (’06/4th) (mainly B2B transaction)
Michael Dell (19)
IBM
HP
Compaq
Lack of capital, technological abilities
differentiation
intensive supply chain
Make-to-order process
Efficient outsourcing
Speed
Worldwide No.2 company in PC sales(2009)
Background
reseller
Retail Stores
Customers
Distributor
wholesaler
Value-added
Resellers
(traditional PC industries)
Manufacturer
Customers
Manufacturer

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