TESCO 기업분석

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About TESCO
Analyzing environment
- SWOT analysis
- The competitive force model
Business model
Management challenge
Conclusion

본문내용

Jack Cohen founded TESCO, when he began to sell surplus groceries from a stall in the East End of London. His first day’s profit was 1 and sales 4.
About TESCO
1924 Founded by Jack Cohen
1929 Founding the first store
- 1948 Self-service store
- 1956 Self-service supermarket
- 1967 Superstore
About TESCO
History of TESCO
Before 1970s Providing low cost groceries
“Pile it high, and Sell it cheap ”
After 1970s
- Providing diversity products
- Emphasizing quality
- Making customer-friendly environment
1980s
- Development based on stores increase
- Food and non-food products
About TESCO
1990s
Rapid development for aggressive management
- Business expansion as an accepting distribution company
- Expansion of PB goods development
The first Club card introduction in the industry
Positive abroad market expansion
A strong position of non-food products
Advance to retail finance business
About TESCO
MISSION
“Our core purpose is to create value for customers to earn their lifetime loyalty.”
About TESCO
TESCO around the world
since 1924
Tesco employs 440,000 people in 4000 stores across 14 countries
About TESCO
TESCO Super store
4 types of store
TESCO Metro store
TESCO Express
TESCO Extra
About TESCO
About TESCO
Analyzing environment
- SWOT analysis
- The competitive force model
Strength
Strong market position
Diversity of products and service
Eco-friendly management system
Glocalization
Weakness

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