슈퍼마켓, 확장형 슈퍼마켓(SSM) -할인점 계열:Discount Store, Hyper Market, Super Center, MWC, Outlet, Category Killer, Power ... 인터넷(인터넷 쇼핑몰) -인적 직접판매:방문판매, 다단계판매(Network Marketing) -기계판매:자판기 등 6.소매업의 발전 이론 ㅇ소매상 수레바퀴 이론(wheel of retailing ... 백화점의 입지 특성 ㅇ유동인구와 거주인구 요인이 가장 중요 ㅇ상품구색의 종합화로 one stop shopping 공간 제공, 문화생활의 장소적 기능 제공 8.SPA(Seciality retailer
Paris Baguette’s has the highest brand power in the domestic market but compared to foreign bakery brands ... announce any notices to other retail stores immediately. ... Paris Baguette’s Retail Background 1.1 Business Objectives 1.2 Business History 1.3 Business Divisions
slogan, campaigners have protested in nonviolent and moral ways like sit-ins, pickets, marches, and retail ... So the moral tenor of civil rights activism impacted powerfully not only on participants, but on innumerable
of Substitutes Middle Pressure Bargaining Power of Suppliers Low Pressure Intensity of Rivalry High ... Fierce price service competition ▶ Buying power ▶ Economies of scale (mass distribution) ▶ High capital ... cost to enter Threat of new entrants Medium Pressure Bargaining Power of Customers High Pressure Threats
5 Forces Use combined distribution channel with Retail shop Distribution type Family Restaurant Reduce ... cost of purchases Customer Power 5 Forces Various options to select family restaurant New Entrants 5 ... Limited using group Price of Raw material Variables of Food supplies 5 Forces Model 5 Forces Supplier Power
of Bachelor’s store Introduction Youthfulness Freshness Passion T y pes of Distribution Wholesale Retail ... Experience Revisit Product information transmitted by individuals to individuals Source Effect EXPERT POWER
Low supplier power availability of substitute is high Buyer Power Buyers’ indirect power competitive ... Strong marketing strategy through sponsoring top athletes Too diverse range of sports products Retail ... Close substitutes available Not much price difference Complement example I-pod (high price) Supplier Power
강화 M A의 결과로 초대형 명품 그룹 탄생(LVMH, Richemont, Gucci) ① 마진 협상시 유리한 입장(Bargaining power) ② Sub(Second) 브랜드 ... 등의 보유 브랜드 끼워 넣기(Package deal) ③ MD 구성, 디스플레이 등 매장 운영의 모든 면에서 간섭 심화 명품 브랜드의 Retailer화 ① 수직적 통합(디자인 → ... 제조 → 유통):Luxury brand → Luxury retailer ② LVMH, 티파니 100% 직영화(Gucci, Prada 매년 직영비율 확대) ③ 라이센스, 도매 비중을
- 유통업자의 브랜드 이미지와의 관계 미래 연구의 방향 제시 Retailerpower is growing! 1. Retailer as brands 2. ... Future research priorities Contents Brand assortment Private label motivation Margin Negotiating power ... Retailer as brands 2. Retailer image’s dimensions 3. Brand assortment 4.
of Substitutes(L) Facsimile, Email Limited to sending originals: bulky, voluminous items Bargaining Power ... service Second day: 40-50% less Tracking service, customer service Customers Business customers: catalog retailers ... presence Perception of ground delivery Opportunities Threats Expansion abroad Proliferation of online retailer
절감을 위해 기존의 업체를 선정, 인수하는 방식으로 global strategy를 구사하였다. * brand : Wal-mart, Carrefour, Tesco는 이들의 brand power를 ... 2000년, 상위 25개 retailer들의 세계시장 점유율이 16%에 그쳐있을 정도로, 거대 retailer들의 세계시장으로의 확장 기회는 매우 크다. ... 또한 거대 retailer들은 자국 내의 극심한 경쟁에 시달리고 있으며, developed country인 자국 retail 시장의 성장률은 더딘 수준에 머무르고 있어 이 불균형 해소를
in the United States, with an estimated 20% of the retail grocery and consumables business, as well ... However, the power of Wal-Mart is their cost leadership strategy. ... customers per week generating an average of $6.6 billion in weekly sales Wal-Mart is the largest grocery retailer
It means a new retail business conditions that has about 3,000 square feet of retail space and sells ... In the situation of the increase in personal income, improvement of women’s economic power and change ... of the style of living, the existing discount retail industry brought a great change in development
Price 250ml 500ml 1.5L 편의점 1000 won 1600 won 2400 won 동국대 매점 600 won 1100 won 1800 won Place Place Retailer ... of Buyers ( Suppliers) Bargaining power of Suppliers (Entry barriers) Threat of New market entrants ... 건강 음료 전문 연구소 Five force framework of Porter Competition of Exisiting Enterprise ( Buyers) Bargaining power
The growing Baby Boomer generation will shift buying power to the older generation. ... PacSun’s mission is “to be a leading lifestyle specialty retailer rooted in the youth culture and fashion ... In these hard economic times low cost retailers such as TJ Maxx have done well because it is seaction
retail Use of IT to fully support international logistics systems Porters Value Chain Pest Analysis ... Strategic Management for Costa Coffee Stories Slow roast beans Expanded substantially Power Whitbread ... Innovations New product and services (keynotes, 2012) Stakeholder Mapping: the power/interest matrix
‘ SK 행복 Card’ Extension of the friendly marketing strategy Competitor - Shinhan The oldest company Power ... brand zone Retail zone Recommendation Enhancing of exiting corporation’s image Luminous card Enjoy club ... Using Hyundai card only style of type at information booth Private seal design for P.R - Hyundai card retail
Background information Marketing Mix 3 Parent company of ZARA Zara is Inditex ’ s largest chain of retail ... Using RFID Powerful for inventory management - JIT deliveries - Reduce error (more accuracy) - Security
의 강화 Substitute Off-Line Retailers Buyer Internet Shopping 이용률의 증가 정보 탐색 능력 강화로 인한 브랜드로열티 약화 Potential ... Entry Off-line Retailer 들의 자사 mall 강화 Scope Expansion: 사업 유사성으로 다각화 가능 Unexploited Opportunity: MD Capa ... 11 번가 , 인터파크 ) 스마트폰을 통한 접근성 개선 Supplier Supplier 의 Entry/Exit 온라인몰 업체의 약한 MD Capability 로 Bargaining power
Customers database Recognition as a high price product Protraction of purchase cycle Numerous complex retail ... spring Ace BED two -matrixes Club Ace Used Magic power spring Outside-in ACE bed * People's perception ... surrounds the pamteuriseu Scientific of mattress Elasticity of the center There exists 5 different power
