External Analysis (3) Sales and profitability Market share 3. ... Continuous Launching of Well-being Menu and Customized Menu Differentiation Ⅱ. ... Customers 1) Segmentation (Age and Gender) - 10s 20s esp. female “ Sorry, Boys! Only for Ladies!!”
Introduction 1968.3 Established (First roasted coffee production in South Korea) 1988.9 Started take-out and ... Almost everybody drinks coffee The maturation of the market Fast-growing trend of eating out Foreign and ... Focus on low price and convenient External Analysis - 15th in the world by nominal GDP - 12th by purchasing
of representative symbol and product Lean too much toward domestic market. ... Its market share is almost up to 45% and it has the largest number of stores in Korea . ... introduced Technology Consumer 10’s and 20’s A ll of level would be main consumer 1970’s Currently 1
Differentiation High Low KSF SCA Analysis Key Success Factors SCA (sustainable competitive advantage ... Service, Cleanliness and Value , I think I’d probably be able to bridge the Atlantic Ocean with them” ... -Ray Kroc- Mission To leverage the unique talents, strengths and assets of our diversity in order to
Korea Launched in 1997 101 stores in operation(Largest number in the industry) Quality of Food Fresh and ... food offerings - Decline of middle class families Well being trend - Being healthy and fit by having ... organic and nutritious food Environmental Analysis Decrease in market growth - Market saturated: the
products Increasing demand for high quality coffee H igher importance on price due to low entry barrier and ... price Threat of substitute: High mployees Vertical integration from farm’s operation to manufacturing and ... Diversification Strategic Option Lack of product diversification other than Coffee-line Uncomfortable furniture and
VALUE OFFERED: QUALITY 12 RESTAURANTS 39 DELIVERY 18 MINI-RESTAURANTS TARGET: FAMILY STUDENTS RESTAURANT HOME FAMILY STUDENTS PAPA JOHN’S POSITION INC..
IN USA Launching in Korea Starting In 1937 , North Carolina 646 stores in 19 countries (2010) Make and ... fresh, warm original Glazed donuts(Hot Light) Operated owned by company Not advertisement, promotion and ... Lotte Shopping → Lotte KKD → Lotteria) 41 stores in 12 provinces (16 stores in Seoul) Import equipment and
