PEST , SWOT 마케팅 분석 영문 리포트

소개글

마케팅 전략의 기본요소인 PEST 와 SWOT 분석을 실제 회사에 자세히 적용한 영문 리포트 입니다.

목차

Introduction
Method
Analysis
Strengths
Weaknesses
Opportunities
Threats
PEST
Evaluation
Conclusion
References

본문내용

Introduction

This report reviews the business plan and analyzes the LapLock business. Identification on analyzed aspects as well as the critical evaluation will be carried out. In order to analyze the business effectively, the SWOT analysis is used, with aid of other exercise tools. The evaluation review of the business plan will be made based on the SWOT analysis.

SWOT is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats, involved in a project or in a business venture. Opportunities and threats are developments in the external factors, and strengths and weaknesses are developments in the internal factors of the business. Role of SWOT can be seen as “to identify the extent to which the current strategy of an organisation and its more specific strengths and weaknesses are relevant to, and capable of dealing with, the changes taking place in the business environment” (Johnson G, Scholes K, Exploring Corporate Strategy, 1997, pp.174-5)

참고 자료

- Johnson, G. and Scholes, K. (1997), Exploring Corporate Strategy (4th edn), Prentice Hall International, Hemel Hempstead, pp.174-5.

- Guardian, Guardian Education, Plan for 20 new university towns, Jo Revill Whitehall, 2008

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- National Statistics, GDP Growth, 2008


- Economist, Economist Intelligence Unit ViewsWire, China’s fear of inflation, 2008

- Business Week, The China Price, Pete Engardio and Dexter Roberts, 2004