노키아(영문)
- 최초 등록일
- 2006.11.19
- 최종 저작일
- 2006.06
- 17페이지/ MS 파워포인트
- 가격 2,500원
소개글
노키아에 관련된 시장분석 및 경영전략에 관련된 내용과 앞으로의 방향에 대한 의견
목차
External Environment
Platform: GSM vs. CDMA
Industry Analysis
Value chain (supportive)
Outsourcing
Competitor Analysis
...
Recommendation
본문내용
Sales of mobile telephone is
increasing continuously.
RUSSIA
- In 2004, growth rate is 76%
- Third largest market
CHINA
New subscribers are 9.78million for two months in 2003.
The number of cell phones in use was 16.7% in 2003.
INDIA
-in 2004, the market grew to $ 2.1 billion.
- In GSM, the market share of Nokia is over 57%
LATIN AMERICA
- The portion of this market is 10.51%
(compared to America, 11.34%)
- Brazil 3.1mil, Mexico 2.1 mil, Colombia 7 mil, Chile 5.5mil, Argentina 5.1 mil
참고 자료
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