[인문]franchise(투어리즘, 하스피탈리티 매니지먼트) tourism and hospitality management

소개글

영문으로된 자료로서 주인이 직접운영하는 사업과 프렌차이즈 사업에 대한 자세한 비교로 이루어 져있으며 관광과 하스피탈리티에서의 적용에 대해서도 자세히 논하여 져있습니다.
관광학과는 경영학과 영문과 공부하시는 분들께 도움이 될것입니다. ^^
저는 뉴질랜드 대학에 재학중인 학생입니다.

목차

없음

본문내용

Nowadays,many people try to do small businesses in the food service industry. However, the businesses would not succeed without a great deal of market research and business planning.There are basically two ways of operating a business, including being a franchisee and being the owner of an independent business. Therefore, the owner should consider these advantages and disadvantages before starting the business. Furthermore, there are many different sectors which can affect success or failure of the business in the food service industry such a local and an international market, demography, geography and competitions from other catering businesses. Firstly, this essay will discuss about some ideas and information about two people in particular, who are considering opening a new restaurant at Raglan, including the specific information of Raglan, the demographics of the potential growth of the existing market, SWOT analysis for the restaurant, and the trend of catering in Auckland and Waikato regions. Secondly, this essay will explore some broad issues whether they should enter the food service industry as independent operators or by acquiring and operating a franchise. In addition, advantages and disadvantages of independent small business and franchising, as well as comparing and contrast between these two business areas will be explored.

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