Applied Marketing - Apple에 대한 레포트를 작성하시오

목차

1. Short description of the company
2. What are your company's target market

본문내용

Apple Inc. is an illustrious and influential multinational technology conglomerate, headquartered in the picturesque city of Cupertino, California. Established in the year 1976 by the visionary trio of Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has unequivocally risen to the zenith of the global consumer electronics industry.

참고 자료

Gawer A. and Cusumano M.A. (2002), Platform Leadership, Boston, Harvard Business School Publishing
Gawer A. and Cusumano M.A. (2008), "How Companies Become Platform Leaders＂, MIT Sloan Management Review, 49(2): 28-35
Glen W. (2010), "A Price Theory of Multi-Sided Platforms＂, American Economic Review, 1642-1672
Eisenmann T., Parker G., and Van Alstyne M.W. (2006), "Strategies for Two-Sidede Markets＂, Harvard Business Review, Vol. 84, Issue 10: 92-101
Eisenmann T., Parker G., and Van Alstyne M.W. (2007), "Platform Envelopment＂, Harvard Business School, WP 07-104