나이키와 뉴발란스 SCM 분석사례

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"나이키와 뉴발란스 SCM 분석사례"에 대한 내용입니다.

목차

1. Shoes Industry Status
1) World shoes production status

2. NIKE - SCM
1) History
2) NIKE conduct
3) Factory distribution
4) SCM structure(Push)
5) Consolidation
6) Partnership with Amazon
7) Process

3. NEW BALANCE - SCM
1) About New Balance
2) NB Unique SCM
3) NB SCM Features
4) NB MADE IN USA

4. Problems and Solutions
1) Comprision analysis
2) Nike’s problem
3) Solution for Nike
4) New balance’s solution
5) Shoes Market Supply Chain
6) Conclusion for Nike
7) Conclusion for New Balance
8) Conclusion for two companies

본문내용

Shoes Industry Status

Shoes market

Small quantity batch production
It is a labor-intensive industry, it is difficult to devise a facility that can cover the product type because the detailed process changes depending on the product, and it is operated by a skilled worker.

Internationally enlarged production base
In the past, the producing countries were distributed throughout the world. Currently, sneakers are produced mainly in China and Asia, and high quality suits are mainly produced in Europe.

Shoes Industry Status
The global shoe market is expected to grow to 2.5% CAGR from USD208.7bn in 2014, reaching USD285.2bn in 2023. It is believed that the growth of the sneakers market will lead to the growth of the entire shoe market, as it is becoming increasingly important for health worldwide.

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