[영문리포트] 국내 화장품 시장 현황, 마켓 포지셔닝, 브랜드별 활동

목차

1. KOREA COSMETICS - MARKET OVERVIEW
2. KOREA COSMETICS MARKET POSITIONING
3. COSMETICS CATEGORY/ SHARE
4. MARKET ISSUE 1: Reorganization of the market due to the diversified distribution channels
5. MARKET ISSUE 2: Growing Chinese Cosmetics Market (Targeting China )
6. MARKET ISSUE 3: Growing ‘BRAND-SHOP’ Market
7. THE FACE SHOP – Story, Concept
8. THE FACE SHOP - Global
9. THE FACE SHOP - CSR
10. THE FACE SHOP - Store
11. THE FACE SHOP – Official site, Online mall
12. MISSHA – Story, Concept
13. MISSHA - Global
14. MISSHA - Store
15. MISSHA – Official site, Online mall
16. ETUDE HOUSE – Story, Concept
17. ETUDE HOUSE - Store
18. ETUDE HOUSE – Official site, Online mall
19. INNISFREE – Story, Concept
20. INNISFREE - Global
21. INNISFREE - CSR
22. INNISFREE - Store
23. INNISFREE – Official site, Online mall

본문내용

KOREA COSMETICS - MARKET OVERVIEW
• Since cosmetics has been perceived as essential consumer goods, the cosmetics industry is growing 10% annually despite the recession. South Korea’s cosmetics market values $11.5 billion. (year 2013 standard)
• BRAND-SHOP (A brand, usually for multiple products and for products only sold at a particular group of retail outlets) have been growing annually at 20% rate with their reasonable pricing and product diversity .
• The traditional cosmetics distribution channels such as Department stores and call sales have been showing growth slowdown.

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