영화 머니볼 감상문 (영어) 마케팅의 관점에서 머니볼 분석

소개글

영화 머니볼을 마케팅의 관점에서 분석하여 영어로 쓴 글입니다.
영화를 SWOT, 4P 툴을 이용해 다양하게 분석했습니다.

목차

1. 서론
2. SWOT분석
3. 4P분석
4. 마케팅교훈
5. 느낀점

본문내용

MoneyBall can be regarded not only as a meaningful story about Oakland Athletics, but also as a Billy Beane's marketing strategy.
In ordinary sports marketing, the subject means sports fan and the object means club or sponsor.
When I saw this movie for the first time, I totally agreed this movie is related to ordinary marketing viewpoint, but in the second time, I found a little different marketing view point.

Let's consider the issue from a different point of view. The team’s general manager, Billy Beane, can be a marketing subject and Oakland Athletics can be a marketing object.

참고 자료

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