경영전략 PEST 분석 (하이마트 외부 분석) - Political, Economical, Social, Technological 분석

소개글

하이마트 기업외부분석 자료입니다.
정치적 요인, 사회적 요인, 경제적 요인, 기술적 요인으로 정리했습니다.
과제점수 만점을 받은 자료입니다.
자료 맨앞에 간단한 요약을 영문으로 덧붙였으나 그 이후 자료 내용은 한글로 작성했고, 많은 표와 시각 자료도 첨부하였습니다.
하이마트 뿐만아니라 PEST 외부 분석을 이해하는데 도움이 많이 될것입니다 ^^

목차

1. 요약
2. 정치적 분석
3. 경제적 분석
4. 사회적 분석
5. 기술적 분석

본문내용

Summary
In Political section, Ministry of Industry and Trade agreed that the distributor of consumer electronics products, to disseminate a consumer electronics product of high efficiency. And Guerrilla subsidies spread to mass retailers of electronic products, such as Hi-mart, So Korea Information and Communication Promotion Association, operate on an enlarged scale in large distribution shop 'mobile phone paparazzi declaration reward system'. In Economical section, It is expected to be active that consumption of consumer electronics products that were atrophy. And in Social section, Depending on the expanding trend of a single market in the world, Lotte Hi-Mart is planning to expand overseas. Second, distribution trend of this year is BREAK. B(Burn out), Consumption of stress type, a self - show off type consume for eliminating externally, the internal stress. As a result, demand expensive home appliances is increasing.
In technological section, Product life cycle is shortened by the rapid growth of the electronics industry.

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