Ferrari,페라리,spa,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소개글

Ferrari,페라리,spa,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

목차

1. Introduction.

2. Marketing Mix.

3. SWOT Analysis.

4. STP Analysis.

5. Competitor Analysis.

6. Competitive Environment.

7. Conclusion.

본문내용

Ferrari is an Italian sports car manufacturer based in Maranello, Italy.
Founded by Enzo Ferrari in 1929, as Scuderia Ferrari.
Throughout its history, the company has been noted for its continued
participation in racing, especially in Formula One, where it has had great
success.
Also, Their high-performance cars have been the best in car industry.
Powerful engine, perfect balancing, beautiful design that every Ferrari’s
product is the dream of most drivers.
They are selling fantastic sports cars, brand goods and planning to open
Ferrari them park at Dubai (opening 4.11.2010).
Introduction

Enzo Ferrari ?
?
?Enzo Ferrari was born in Modena Italy on February
18 1898. He came from a well to do family that
owned a metal foundry making railroad parts,
they were the first in his town to own a car.

Enzo founded Scuderia Ferrari (literally means
Ferrari Stable) who were mainly sponsors and
trainers for Alfa Romeo.
Introduction

The symbol of Ferrari

The famous symbol of the Ferrari race team is
the Cavallino Rampante ("prancing horse")
black prancing stallion on a yellow shield,
usually with the letters S F (for Scuderia Ferrari),
with three stripes of green, white and red
(the Italian national colors) at the top.

Introduction

Introduction

The motif of a prancing horse is old, it can be found on
ancient coins.
A similar black horse on a yellow shield is the Coat of Arms
of the German city of Stuttgart, home of Mercedes-Benz and
the design bureau of Porsche, both being main competitors of
Alfa and Ferrari in the 1930s.

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