Cranberry_Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
- 최초 등록일
- 2012.05.07
- 최종 저작일
- 2012.05
- 12페이지/ MS 파워포인트
- 가격 1,000원
소개글
Cranberry Case Table of Contents1. Problem Recognition2. Short-term suggestions3. Long-term suggestion4. LessonsProblem RecognitionProblem 1: Color Grading SystemNo. 2BNo. 3Short-term Suggestion 1$225The cost of educating the chief berry receiver$10,000The cost of installing a light meter systemAlternative 1: Educate the chief berry receiverShort-term Suggestion 1Alternative 2: Downgrade half of the No.3 berriesThe original 50-cent premium: $225,000Changed premium: $112,500
목차
1. Problem Recognition
2. Short-term suggestions
3. Long-term suggestion
4. Lessons
본문내용
Short-term Suggestion 1
$225
The cost of educating the chief berry receiver
$10,000
The cost of installing
a light meter system
Alternative 1: Educate the chief berry receiver
Short-term Suggestion 1
Alternative 2: Downgrade half of the No.3 berries
The original 50-cent premium: $225,000
Changed premium: $112,500
Saving: $112,500
Problem Recognition
Problem 2: Drying Capacity
Destoning
1500 bbls
Drying
600 bbls
Dechaffing
1500 bbls
참고 자료
없음