Week_14(20091222)
- 최초 등록일
- 2011.11.24
- 최종 저작일
- 2011.01
- 71페이지/
어도비 PDF
- 가격 1,000원
소개글
경영수업자료
목차
Project Progress Review
Customer Value=Price
Price War on Harry Potter
Pricing:Understanding and Capturing Customer Value
What Is a Price?
Factors to Consider When Setting Prices
Pricing Model
Demand Curve
hihChocolate Shampoo
Ruckus Wireless Router
Group Exercise of Pricing
Pricing Strategies
New-Product Pricing Strategies
Price Changes
Public Policy and Pricing
Marketing Plan
Next Week: Project Progress
본문내용
Project Progress Review
•1. Company Mission Statement/Credo(100 words at most)
•2. Business Description(200 words, covering capital, manpower, products/services, operation)
•3. BusinessObjectives(5 lines at most)
•4. Executive Summary(draft to be refined, covering goals, strategies, approaches, budget, key to success)
•5. Market and Environment Analysis (Macroenvironmentand Microenvironment)
Customer Value=Price
•Video example
–Electrolux
–Vicotrinox
Price War on Harry Potter
•Case: Harry Potter and the Deathly Hallow
•Listed price is ￡8.87, normal priceis ￡5
•Which seller’s pricing is smarter?
–ASDA:￡5 at the beginning then dropped to￡1
–Morrison: ￡4.99, two copies at one time
–Tesco: ￡5, ￡50 of single purchase
–Amazon: ￡5
참고 자료
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