Samsung Sports Marketing Strategic Development Plan(영문)

소개글

국내,외 최고의 기업이라고 할 수 있는 삼성의 스포츠 마케팅 현주소를 돌아보고 향후 스포츠 마케팅을 통한 삼성 기업 브랜드 이미지를 높일 수 있는 발전적 대안 제시하고자 함

목차

1. Intorduction
2. SWOT of Samsung sports marketing
3. Brand image vs. Revenue position
4. Short-term strategy
5. Long-term strategy
6. Conclusion

본문내용

- Major sponsor of big sports
- Chairman as IOC member
- Powerful funds

- Decentralized strategy
- No star player promotion

- 2012 London Olympics
- 2014 Sochi Olympics
Emerging market sports ↑

- Red ocean market
- Strong competitors

1. Samsung’s brand value is ranked 17th .

2. Samsung’s revenue is ranked 9th
: time to reduce the gap of brand & Revenue

3. Coca-cola has sustained No.1 brand image.
* Reason  Aggressive spots marketing
: Benchmark Coca-Cola!!

4. Need systematic short & long-term strategy
 Improve Samsung’s brand value

참고 자료

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