[영문 보고서]부산 젠백팩커스(zen backpackers)의 호텔경영 사례 분석
- 최초 등록일
- 2010.11.22
- 최종 저작일
- 2010.11
- 21페이지/ MS 워드
- 가격 2,500원
소개글
[영문 보고서]부산 젠백팩커스(zen backpackers)의 호텔경영 사례 분석
목차
1. Introduction -2-
- Team Information
2. Project Design -3-
- Objective
- Project Overview
3. Zen Backpackers -4-
1) General Information
- Location and Transportation
- Size and Facility
- Characteristic
- History
2) Specific Information
- Management Philosophy/Background
- Physical Environment
- Production of Profit
- Reservation System
- Marketing Strategy
- Organizational Structure
- Customers’ Opinion
4. SWOT Analysis -14-
- SWOT Analysis
- Improvement Direction
5. Conclusion -20-
본문내용
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seomyeon.
- Objective
To obtain information about Zen Backpackers in order to see how it plays in the tourism/lodging industry.
- Sub-Objective
1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry
2) To recognize other similar properties(competitors) nearby
3) To contribute to Zen Backpackers by introducing the property on travel-related websites
4) To learn how to work as a group while working with people who have different background
5) To make a presentation in English, which could be challenging for us
● Project Overview
- Total Goal
To research about Zen Backpackers on/offline to complete the report and presentation slides for the final documented report and presentation in class
참고 자료
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