DELL INC.: IMPROVING THE FLEXIBILITY OF THE DESKTOP PC SUPPLY CHAIN

소개글

델 컴퓨터의 독특하고 유일한 공급전략 및 소개, 그리고 문제점들..

목차

1.0 INTRODUCTION 3
2.0 FORECASTING ACCURACY 3
3.0 SUPPLIER ISSUES (THIRD-PARTY INTEGRATORS) 6
4.0 QUALITY ISSUES 8
5.0 RECOMMENDATIONS 9
6.0 CONCLUSION 10
7.0 REFERENCES (Harvard Style)

본문내용

1.0 INTRODUCTION
In the world of superior technology and computers today, Dell Inc. is one of the leading low cost computer manufacturers in this era and is still growing strong against their competitors. Dell is one manufacturing company that has a direct business model (supply chain) that has no intermediary involvement but starts and ends with their consumers. Dell also utilises on the unique integration of level 5 versus level 6 manufacturing process with more reliance on third party integrators. In this procedure, there are two different manufacturing processes of assembling components of a desktop PC and this may be an issue which needs to be looked into further. Though, Dell’s one key strategy and strength is basically having customer loyalty, the company manufactures to the preferred configuration of the customer demands which then is directly shipped to the customer, who generates a more reliable and satisfying customer experience.

Dell could be the leading low cost computer manufacturers in the world but there are some problems that could evolve from inefficiency from their supply chain management. Through out this paper, it will be looking at the different issues of:
• Forecasting accuracy
• Supplier issues (third-party integrators)
• Quality issues

참고 자료

Chen. I . J., & Paulraj, A. (2004), ‘Understanding Supply Chain Management: Critical Research and a Theoretical Framework’, International Journal of Production Research, vol. 42 no. 1, pp. 131-163.

Choi, T. Y., & Rungtusanatham, M. (1999), ‘Comparisons of Quality Management Practices: Across the Supply Chain and Industries’, The Journal of Supply Chain Management, vol. 35 no. 1, pp. 20-27.

Choy, K. L., Chow, H. K. H., Lee, W. B., & Chan, F. T. S. (2007), ’Development of Performance Measurement System in Managing Supplier Relationship for Maintenance Logistics Providers’, Benchmarking: An International Journal, vol. 14 no. 3, pp. 352-368.

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