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E-commerce 수업시간에 프리젠테이션 자료로 썼던 M-commerce부분 자료입니다.프리젠테이션 자료정말 정성껏 만들었습니다.
많은 도움 되시기를..
목차
I. IntroductionII. Mobile commerce
a. Definition
b. Technology Back ground
-Wide Area Network
-Local or personal Area Network
c. Service
-Online contents
-Payment
-Mobile banking
d. Benefits
III. Security Issues
IV. Reference
본문내용
Introduction*
Mobile commerce a. Definition M-commerce
What is Mobile Commerce?
Mobile Commerce (m-commerce) is Electronic commerce over mobile device.
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Jung Hye Lee (S0120022)
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b. Technology Back ground
Wide Area Network for Mobile
Standard for mobile communication is Global System for Mobile Communication (GSM), it provides some data service.
Short Message Service (SMS)
The service that enables the sending and receiving of short text messages of up to 160 characters.
Wireless Application Protocol (WAP)
Set of communication protocol to access Internet by mobile device.
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b. Technology Back ground
WAP
Only for wireless network
Open standard
Gateway needs
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b. Technology Back ground
General Packet Radio Service (GPRS)
packet-base wireless communication service for non voice data.
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b. Technology Back ground
Universal Mobile Telecommunication System (UMTS)
3G mobile network which is packet-based and provided voice, video, multimedia at data rates up to 2 megabits per second.
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b. Technology Back ground
Local or Personal Area Network
Wireless Local Area Network (WLAN)
mobile user can connect to a local area network (LAN) through a wireless connection using radio Frequency.
wireless fidelity (Wi-Fi)
Local area network
Use radio frequencies
Need higher power than Bluetooth
Better security than Bluetooth
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b. Technology Back ground
Example of Wi-Fi
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b. Technology Back ground
Bluetooth
Personal area network
Use radio frequencies
Need lower power and bandwidth
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참고 자료
Bielski, L 2007, ‘Ready, set, go…mobile’, American Bankers Association. ABA Banking Journal, Vol.99, Iss.3, pp.40-42, (Online Proquest).Businesslink 2007, The essentials of mobile commerce, viewed 30 April 2007, http://www.businesslink.gov.uk.
Mobilepaymentforum 2002, Mobile payment forum white paper, viewed 2 May, http://www.mobilepaymentforum.org.
Raisinghani, MS 2005, ‘Mobile commerce: technology, theory and applications’, Journal of electronic commerce in organizations, Vol.2, no.1, pp.83-85, (Online Proquest).
Schneider, GP 2007, Electronic commerce, 7th ed, Thomson Course Technology, Boston.
Schwiderski-Grosche, S and Knospe, H 2002, ‘Secure mobile commerce,’ Special issue of the IEE Electronics and Communication Engineering Journal on Security for Mobility, Vol.14, no.5, pp.228-238.
UMTSWorld 2006, UMTS overview, viewed 1 May 2007, http://www.utmsworld.com.
Wikipedia 2007, Bluetooth, viewed 1 May 2007, http://www.wikipedia.org.
Wikipedia 2007, Wireless LAN, viewed 1 May 2007, http://www.wikipedia.org.
www.mobilecomms-technology.com
www.mitf.org
www.mobileinfo.com
www.mobilecommerce.com.nz
