Diffusion or confusion of innovation - Smart clothing potential adopters’ perspectives -
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 복식문화학회
ㆍ수록지정보 : 복식문화연구 / 26권 / 2호
ㆍ저자명 : Kyu-Hye Lee, Naan Ju
ㆍ저자명 : Kyu-Hye Lee, Naan Ju
목차
AbstractI. Introduction
Ⅱ. Literature Review
1. Smart clothing: The concept
2. Innovation and innovativeness
3. Diffusion of innovation
Ⅲ. Methods
1. Research questions
2. Research participants
3. Data collection and analysis
Ⅳ. Results and Discussion
1. Concept of smart clothing: Consumer perception
2. Consumer attitude toward smart clothing
3. Influence of consumer innovativeness
4. Factors influencing the adoption of smart clothing
Ⅴ. Conclusion and Implication
References
영어 초록
As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.참고 자료
없음태그
"복식문화연구"의 다른 논문
- Fashion consumers’ information search and sharing in ne..13페이지
- A study on the fashion cultural product development wit..18페이지
- Ethnographic study of the selection attributes for wedd..16페이지
- Sustainability education in textile and apparel program..14페이지
- A study of the wedding dress patterns for women of each..15페이지