Business Orientation, Goals and Satisfaction of Korean-American Business Owners
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2012.09
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서지정보
ㆍ발행기관 : 한국유통과학회
ㆍ수록지정보 : The East Asian Journal of Business Management / 2권 / 2호
ㆍ저자명 : Jay-Sang Ryu, Jane Swinney, Glenn Muske, Ramona Kay Zachary
영어 초록
Purpose - This research examined the relationship between business orientation and business goals and satisfaction of Korean-American business owners. Research design/data/methodology - Entrepreneurial Orientation (EO) and Small Business Orientation (SBO) were the theoretical constructs underlying this research. The responses from 200 Korean-American business owners who participated in the 2005 National Minority Business Owner Surveys were used for data analysis. Results - Noneconomic business goal was positively related to business owners’ SBO tendency, and those with a SBO tendency had the higher business satisfaction than those with EO. Conclusions - The findings suggest that policy makers should develop business assistance programs that correspond with owners’ business orientation.
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