대구시 인테리어 디자인 사무실의 경영에 관한 조사 연구

서지정보

ㆍ발행기관 : 한국주거학회 ㆍ수록지정보 : 한국주거학회논문집 / 20권 / 1호
ㆍ저자명 : 조영미, 안옥희, 박의정

목차

I. 서 론
II. 인테리어 디자인 사무실의 운영에 관한 고찰
III. 연구대상 및 방법
IV. 연구결과 및 분석
V. 결 론
참고문헌

한국어 초록

본 연구에서는 인테리어 디자인 사무실의 경영참여자를 대상으로 전반적인 경영환경을 분석하여 인테리어디자인 사무실의 이윤 창출 극대화를 위한 경영환경 기초자료를 제공하고자 한다. 이러한 목적으로 수행한 본연구의 결과는 인테리어 디자인업계의 상생을 위한 전략을 수립하는데 도움되는 자료가 될 것으로 기대한다.

영어 초록

Today, importance is being placed on interior design and thus the scope of interior design market became very large. Management environment of an interior design office, however, often faces manu difficulties to meet a variety of customers’ demand, so that expert and reasonable management ability is required. Accordingly, this study was conducted to provide basic materials on management environment for maximizing profit generation of an interior design office by investing real management situation on the subject of persons participating in management of an interior design office. As a result of investigation of 80 interior design offices which was registered in Daegu, design ratio of most of the offices was found to be less than 20% due to building owners’ lack of recognition of and insufficient legal systems, and in spite that there was a department or staff fully in charge, top management makes an estimate. With regard to importance of interior design, it was found that they regarded reliability with customers as most important, and give priority to practical ability and human nature in employing a new comer. It was revealed that most offices have neither department taking fully charge of marketing, nor positive publicity, and in outside activities, the major of managementhave high relation with sales.

참고 자료

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