THE ANALYSIS OF ADVERTISING STRATEGY IMPLEMENTED IN ELECTRONIC ARTS

소개글

영국 대학교 다닐 때 쓴 논문입니다. 영국 대학교 논문 형식에 참고하시면 좋을 것 같습니다.

목차

1.0 Introduction
1.1 Background
1.1.1 Advertising in the game industry
1.1.2 Electronic Arts
2.0 Research Questions &Research Objectives
2.1 Research Questions
2.2 Research Objectives
3.0 Literature review
3.1 Advertising strategy
3.2 Evaluation advertising effectiveness
3.3 Improving advertising strategies
4.0 Research methodology
5.0 Data Analysis
5.1 Advertising strategy at Electronic Arts
5.2 Effectiveness of Advertising strategy at Electronic Arts
5.3 How Electronic Arts can improve their advertising strategy
6.0 Conclusion
7.0 Recommendation
8.0 List of reference

본문내용

This document is to analyse the advertising strategy of Electronic Arts, to find out the effectiveness of its advertising strategy and to recommend how to improve the advertising strategy of Electronic Arts.
Firms should use four major advertising decisions in developing an advertising program; objectives setting, budget decisions, message and media decisions and evaluation. Messages to be conveyed needs to be clearly understood and accepted by those responsible for sending them. The advertiser has to know the impact and the suitable type of media to advertise.
DAGMAR is an acronym of Defining Advertising Goal for Measured Advertising Results. DAGMAR model has four steps of purchasing that are awareness, comprehension, conviction and action. Benchmarking is the process of measuring a company’s strategies.

참고 자료

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