chapter710team
- 최초 등록일
- 2013.08.19
- 최종 저작일
- 2013.03
- 8페이지/
한컴오피스
- 가격 3,000원
소개글
전자상거래원론 Electronic commerce 7,10과 팀과제
목차
1. Chapter Seven : Social Commerce
2. Chapter Ten : Social Commerce
본문내용
5. Each group adopts one or two of the following company that actively advertise and engage on Facebook and Twitter : Coca-Cola, Starbucks, Ford, Pepsi, Disney, Victoria's Secret, iTunes, Toyota, Sony, or P&G.
Find what advertisement methods they use and how they do their campaigns.
1) Coca-Cola
Coca-Cola celebrates 500,000 downloads a surprise.
That could be a variety of gift Coca-Cola free code much.
Enter the code as soon as you can get 1,000P !
2)Starbucks
1. Enter www.istarbucks.co.kr.
2. Scan a QR code.
3. Enter www.facebook.com/StarbucksKorea.
4. Receive the coupon.
5. You could get a coupon in your email.
Chapter Seven : Social Commerce
1. Read the opening case, find some new material about Starbucks and social commerce and answer the following questions:
a. Why is Starbucks putting such an emphasis on social media?
Starbucks is conducting social marketing by using social media. Social marketing combines marketing practices to achieve a set of social behavioral goals within a target audience which is younger people to communicate them.
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