Theoretical insights from the case Based on the COOKPAD business model, we would like to propose some ... theoretical insights to existing research in value cocreation, open innovation, and service innovation ... relationship between firms and consumers in the value cocreation process, and (3) draw some theoretical insights
Various forms of consumer gatherings have been increasingly recognized to collectively organize new marketplaces where consumer value arises from sha..
This Creative Insight Test including 49 items consisted of the four subscales. ... This study was designed to develop and to validate a Creative Insight Test(CIT) based on Sternberg's
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically..
The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Tha..
This study examines a Korean children’s community-based chorus within the US context. Through anin-depth examination of group musical activities and i..
Retail therapy occurs when consumers shop to improve negative feelings rather than merely acquire a needed product (Kang & Johnson, 2011). Retailers ..
Despite the valuable insights provided from our exploratory study, it is not without limitations. ... To date, our study is the first to gain insights on the ‘black box’ of decision making among a sample ... the cognitive mapping task, our free-elicitation method was deemed necessary in order to gain better insights
possible value of an open-ended assessment task, Impress Me, and followupinterview as ways to gain insights ... possible value of an open-ended assessment task, Impress Me, and followup
interview as ways to gain insights
The purpose of this study is to investigate which of the main social and personality factors affect the attitudes of consumers towards counterfeit pr..