[인적자원관] 홉스테드

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목차

Chapter 1
Introduction

Chapter 2
5 Dimensions
2.1 Power Distance
2.2 Individualism and collectivism
2.3 Masculinity and femininity
2.4 Uncertainty Avoidance
2.5 Long-term Orientation

Chapter 3
Case

Chapter 4
Conclusion

본문내용

Chapter 1
Introduction

As world is globalising, most corporations do not run only their business nationwide, but also they are extending their business world wide. They have to interact, manage, negotiate and compromise with people from other countries. However, some corporations just open business and keep their way of manage without being concerned about cultural differences. For this reason, some of these corporations have failed in other countries. 밒gnoring or misunderstanding differences can mean inability to retain and motivate employees, misreading the potential of cross-border alliances, marketing and advertising blunders, and failure to build sustainable sources of competitive advantage.

참고 자료

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