201104_international business_한국 타이어 국제 경영 사례 (고대 경영 A+ ppt)
- 최초 등록일
- 2011.12.16
- 최종 저작일
- 2011.04
- 26페이지/
MS 파워포인트
- 가격 4,000원
소개글
한국 타이어 국제 경영 전략 사례 피피티 (고대 경영 A+)
목차
Introduction 3
Organization Structure of HanKook Tire4
Industry analysis: Tire Industry4
Analysis of Hankook Tire’s Current Global Strategy6
Entry strategy: Joint Venture and Foreign Direct Investment 7
Localization Strategy: Product Localization and Brand Diversification8
Organizational Structure9
Recommendations: Further international expansion of both R/E and O/E markets10
Current overview, goals, and organizational structure 10
Increase FDI and overseas manufacturing capacity11
Maximization of sales capacity: O/E & R/E13
Improving Brand Image15
Conclusion16
본문내용
Centralized Organizational Structure (Vertical Differentiation)
Corporate Strategy Planning Staff Office
Global Staff
Marketing
Staff
Office
R&D/Production Technology Staff Office
High-level managers (Global Staff) make most of decisions regarding to international operations and pass them down to lower levels
Decisions can be made aligning with global strategy and objective
Hankook Tire
Korea Regional Headquarters
Hankook Tire
China Regional Headquarters
Hankook Tire
Europe Regional Headquarters
Hankook Tire
America Regional Headquarters
Regional Headquarters
Geographic Division Structure (Horizontal Differentiation)
Clear regional focus ? more effective in localization and differentiation strategy
Overlapping human resources : as there are separate departments in each regional headquarters, there can be a waste of human resource and other resources
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