Characteristics of the athleisure look in the Alexander Wang’s collection

서지정보

ㆍ발행기관 : 복식문화학회 ㆍ수록지정보 : 복식문화연구 / 25권 / 6호
ㆍ저자명 : Jung Hee Park, Younhee Lee

목차

Abstract
I. Introduction
Ⅱ. Athleisure Look
1. Definition and appearance backgrounds of athleisure look
2. Current situation of athleisure look
3. Advanced research of athleisure look
Ⅲ. Athleisure Look’s Characteristics in Alexander Wang's Collection
1. Dynamism
2. Unexpectedness
3. Sensuality
4. Resistance
Ⅳ. Conclusion
References

영어 초록

The purpose of this study is to analyze Alexander Wang’s collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/ winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang’s collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang’s collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang’s signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang’s collections creates its own uniqueness with playful expressions made by various materials’ mixed and matched or made visually fun.

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