The Strategy of City Cultural Governance: 2009 Kaohsiung World Games and the Glocalized City Cultural Images

서지정보

· 발행기관 : 한국여가문화학회
· 수록지 정보 : 여가학연구 / 10권 / 1호
· 저자명 : Jerry C. Y. Liu

목차

Ⅰ. Introduction
Ⅱ. City Cultural Strategy
Ⅲ. Conclusion
References

초록

The purpose of this paper is to investigate how the Kaohsiung city has
utilized the 2009 Kaohsiung World Games as a strategy of city cultural
governance. Through the represented city cultural images, the paper depicts
the City’s attempts to reconcile citizens’ mixed feelings of wanting to be
instantaneously “global” and “local”. Adopting a qualitative approach, the
paper employs content analyses and cultural interpretation as the main
research methods. Through the cultural programs and festivals (especially the
opening and closing ceremonies), the mobilization of city cultural capitals, and
cultural infrastructures that are exhibited in this mega‐sport event, it
examines how Kaohsiung City has strategically repackaged its local cultural
traits and accommodated them to a wider global vision. The paper devises the
various interweaving facets or narratives of desired “glocal” city images,
namely, modern/historical, cosmopolitan/national, creatively urban/ embedded
local, which are at times mutually enhancive, and sometimes contradictory, yet
overall indispensable to each other. It argues that the key underlying the
success of Kaohsiung World Games is lesser about its modern city
infrastructure and urban expression in the event, but the strategic leverage of
cultural resources and presentation of a glocalized culture in Taiwan―the
adaptation and practice of distinctive cultural roots and embedded local
cultural values of the Southern Capital City.

영어초록

The purpose of this paper is to investigate how the Kaohsiung city hasutilized the 2009 Kaohsiung World Games as a strategy of city culturalgovernance. Through the represented city cultural images, the paper depictsthe City’s attempts to reconcile citizens’ mixed feelings of wanting to beinstantaneously “global” and “local”. Adopting a qualitative approach, thepaper employs content analyses and cultural interpretation as the mainresearch methods. Through the cultural programs and festivals (especially theopening and closing ceremonies), the mobilization of city cultural capitals, andcultural infrastructures that are exhibited in this mega‐sport event, itexamines how Kaohsiung City has strategically repackaged its local culturaltraits and accommodated them to a wider global vision. The paper devises thevarious interweaving facets or narratives of desired “glocal” city images,namely, modern/historical, cosmopolitan/national, creatively urban/ embeddedlocal, which are at times mutually enhancive, and sometimes contradictory, yetoverall indispensable to each other. It argues that the key underlying thesuccess of Kaohsiung World Games is lesser about its modern cityinfrastructure and urban expression in the event, but the strategic leverage ofcultural resources and presentation of a glocalized culture in Taiwan―theadaptation and practice of distinctive cultural roots and embedded localcultural values of the Southern Capital City.

참고자료

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