The Strategy of City Cultural Governance: 2009 Kaohsiung World Games and the Glocalized City Cultural Images
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서지정보
ㆍ발행기관 : 한국여가문화학회
ㆍ수록지정보 : 여가학연구 / 10권 / 1호
ㆍ저자명 : Jerry C. Y. Liu
ㆍ저자명 : Jerry C. Y. Liu
목차
Ⅰ. IntroductionⅡ. City Cultural Strategy
Ⅲ. Conclusion
References
한국어 초록
The purpose of this paper is to investigate how the Kaohsiung city hasutilized the 2009 Kaohsiung World Games as a strategy of city cultural
governance. Through the represented city cultural images, the paper depicts
the City’s attempts to reconcile citizens’ mixed feelings of wanting to be
instantaneously “global” and “local”. Adopting a qualitative approach, the
paper employs content analyses and cultural interpretation as the main
research methods. Through the cultural programs and festivals (especially the
opening and closing ceremonies), the mobilization of city cultural capitals, and
cultural infrastructures that are exhibited in this mega‐sport event, it
examines how Kaohsiung City has strategically repackaged its local cultural
traits and accommodated them to a wider global vision. The paper devises the
various interweaving facets or narratives of desired “glocal” city images,
namely, modern/historical, cosmopolitan/national, creatively urban/ embedded
local, which are at times mutually enhancive, and sometimes contradictory, yet
overall indispensable to each other. It argues that the key underlying the
success of Kaohsiung World Games is lesser about its modern city
infrastructure and urban expression in the event, but the strategic leverage of
cultural resources and presentation of a glocalized culture in Taiwan―the
adaptation and practice of distinctive cultural roots and embedded local
cultural values of the Southern Capital City.