[국제 마케&#54021] 국제 경영 전략 분석

소개글

영문으로된 Amazon.com에 대한 국제마케팅전략분석 레포트입니다. 아마존에대한 모든것이 들어있습니다. 모든 Theory를 근거로한 자세한 분석 확인해보세요

목차

Introduction
Historical Overview of Amazon
Problem Definition

본문내용

1.0 Introduction

Amazon.com Inc. is a company that runs retail shopping online bringing in various products fro consumers to shop for. They have four major segments:
1. Books
2. Music and DVD/Video
3. International
4. Electronics, Tools and Kitchen and Services
Books, Music and Video segment includes retail sales from www.amazon.com. International includes retail sales from four internationally focused websites: www.amazon.de, www.amazon.co.uk, www.amazon.fr, www.amazon.co.jp. Electronics, Tools and Kitchen segment includes the Toys and Games too. The Service segment is concerned with commission, fees and other Business to Business strategic alliances. Their first segment counted for 48% of 2002 revenues, 30% were for the second segment, 16% for the third and 6% for the last. They have grown to be among the most popular E-tailers. (http://www.business.com/directory/retail_and_consumer_services/amazon_com,_inc/profile/)

참고 자료

1. Cravens,D.W., Merrilees B., Walker R.H., 2000 Strategic Management for the Pacific Region Australia: Irwin/ McGraw- Hill
2. Aaker, A.D., 2001 Strategic Market Management 6th Edition USA: John Wiley and Sons Inc.
3. http://www.business.com/directory/retail_and_consumer_services/amazon_com,_inc/profile/ (Accessed on 06-06-04)
4. (http://www.swlearning.com/marketing/krishnamurthy/first_edition/case_updates/amazon_final.pdf) (Accessed on 02-06-04)
5. (http://www.washingtonpost.com/wp-dyn/articles/A35309-2003Jan23.html)
(Accessed on 02-06-04)
6. (http://www.mit.edu/people/mkgray/net/) (Accessed on 02-06-04)
7. www.amazon.com (Accessed on 02-06-04)
8. http://www.quickmba.com/strategy/ (Accessed on 06-06-04)