[국제경영] 도요타의 미국진출
- 최초 등록일
- 2002.11.26
- 최종 저작일
- 2002.11
- 9페이지/ MS 워드
- 가격 1,000원
목차
I. Feature of Automobile Industry
1. Economy of scale
2. Components industry
3. Technology
II. Toyota’s entrance strategy in America(in 1980s)
1. Background
2. Entrance strategy
1) Situation
2) Strategy
III. Environmental Changes
1. Background
2. Alternatives
본문내용
I. Features of Automobile Industry
Features of Automobile Industry tell us that automobile industry has a high entry barrier mostly by scale of economic and high capital investment. And related industries, especially components industry is essential to automobile industry that means you need to consider first how to supply components in FDI. Basically continuous innovation of technology leads to core competence.
1. Economy of scale
As production increases, cost per unit decreases.
참고 자료
혁신을 거듭하는 자동차의 톱메이커 도요타(길벗)
도요타 최강경영(일송미디어)
자동차산업 21세기 시나리오(21세기북스)
www.mk.co.kr
www.toyota.com
http://www.bestpractice.co.kr/MonthlyMagazine/9712/매거진12.htm
http://kimsunghak.pe.kr/ceo/toyota.html
http://www.pusanilbo.com/news2000/html/2002/1016/028020021016.1021095304.html